Suggstions And Analyses On Management Bottlenecks For Miniature Wholesale Enterprises

With growing attention to Small and micro pharmaceutical wholesale enterprises(SMPE), more researches have been made for the SMPE within the country, but less for wholesale businesses.This article researches mainly at TR medicine industry’s development dilemma at management,financing, lacking of mechanism and inefficiency of human resource management and marketing channels under the current circumstance of SMPE’s development situation.In the meanwhile,it also carries out reasonable modernization and specialization development strategies to ensure SMPE’s survival as well as development through SWOT analysis concerning the international environment and new chances occurred under medicine reform. The text moreover stresses that the enterprises should strengthen internal management and to reform so as to reduce and convert the disadvantage to the inverse point. They must constantly improve the management skills and competition ability to better influence and lead their companies.