Business Model Innovation In Electric Power Equipment Enterprises Of SGCC

Since the mid-eighteenth century open industrial civilization, the history of the rise and fall of the great powers of the world and the Chinese nation’s struggle history has repeatedly proved that without a strong manufacturing industry, there will be no prosperity of the country and the nation. To create an international competitiveness of the manufacturing industry is improving our country’s comprehensive national strength, to ensure the safety of the country and the only way to building a world power. Electrical equipment is the key areas of China’s manufacturing industry, is the revitalization of the national manufacturing industry an important force.In recent years, to maintain sustained and rapid development of industry, the Electric Power Equipment Enterprises of SGCC (NARI, XJ Group, PG Group and Shandong electric Group) covering all aspects of energy power system.Independent research and development of UHV, smart grid and other technologies to reach the world’s leading level.As an important part of the power grid core business system, these enterprises play an important role in supporting and serving the development of power grid.However, with the Chinese economy into the "new normal",electricity consumption into low speed growth, State-owned enterprises and power system reform continues to deepen,Energy structure adjustment gradually advancing,The international pattern is re shaping, Increasingly fierce market competition,Operating pressure increasing,Under the current environment, enterprises to carry out business model innovation is to find new business growth point,promote industrial restructuring and upgrading,further enhance the core competitiveness.In recent years, the State Grid Corporation attaches great importance to the innovation of business mode, organization of the equipment enterprises launched a series of research on business model innovation and exploration, the author as the main researcher, organization of NARI Group, PG Group and other companies, at the invitation of the national network of the Research Institute, Tsinghua University, North China Electric Power University and other research institutions, Roland Berger, the consultancy, has launched the "Study on overseas marketing and service platform of China Electrical Equipment"、 "Study on the innovation of business model of direct subordinate units of SGCC" the research team visited the Huawei Company, ABB, Siemens and so on, the research of the in More than 10 subsidiaries, and the relevant enterprises is mainly responsible for the people, business management personnel were repeated interviews and research, and many organizations held the domestic and foreign scholars, the expert seminar, the business model definition, elements, evaluation method, business model implementation methods of in-depth research and analysis, comparative study and analysis in-depth of China electrical equipment industry, and in-depth and detailed analysis and Research on the net electrical equipment enterprise business ecosystem.In this paper, we put forward the theory of BE business model and 4P implementation strategy,Among them, the BE business model theory system is simple, the structure is clear, the definition of the business model and the elements of the composition;4P implementation strategy, practical and operational strong, can help executives, consultants, entrepreneurs, and better understanding of the design and implementation of a business model is a practical guide to business model innovation.Finally,In this paper, the BE business model and the 4P implementation strategy is practiced,combined with business model innovation path and innovative method,so as to explore the theory and practice of business model innovation in a more in-depth and scientific way.