Business Plan Of The Project Of “CH” Happy Farm

Accompany with the high-speed economic development, the pace of life in the first tier cities become quicker and quicker. With the existing of food safty problems during urbanization, white-collar workers have to deal with the mixed stress of work, life and food safty problems. Dispite of stressful jobs, white-collar workers pay more and more attention on physical and mental health, work-life balance and the life quality. This thesis presents a business plan on the happy farm project built by the Cong Hua Happy Fram Company Limited(abbreviated to“CH”company in the following parts).This assey will apply all the knowledge learned in the master program, including strategy, marketing, operation, human resource as well as finance, to decide the development direction and operation mode of “CH” happy farm. In order to make the strategy clearer, this thesis will conduct PEST、Porter five forces analysis on the research of the ordinary environment, industry environment and interior environment to find out the key success factors. SWOT analysis will also be used to decide the stractegic direction of the company. Moreover, market positioning through STP and study of competitors through SWOT are also important for setting up the marketing channel. This assey will also design the organization structure, operation way and human resource of the “CH” happy farm, then will have financial forecast and analysis.With the financial analysis and forecast, the research will figure out the financial plan and the way to collect money, as well as cash flow, risk study and the way to deal with it. Via the research, the initial capital of this program is 12 millions RMB, including 6.2 millions by CY Vegetable Industrial Group, 8 millions by Tian Xin Community, Guang Hui Village who invest 600 acres field over 20 years, as well as 5 millions financed by the risk investors. The cost of this project will be 14.2622%. In the fisrt five years, the net profit value will be 3,283,600 RMB, far more than 0. Even if the interior profit rate is modified, it still will far higher than the cost rate as 19.93%. The payback period is 3.48 years which is shorter than other ordinary projects. The risk rate analysis indicate that the CH project risk rate is low.