HS Steak Chain Restaurant Business Plan

With a long-term social stable and economic development, the Chinese people’s living standards is rising, the food service industry is developing rapidly, especially for the western-style fast food. The develop environment and conditions of western-style fast-food industry become more and more ripe. And the prospect is more and more brighter. In recent years, the competition form between catering business has undergone great changes, the competition has grown from single store competition brand competition, to chain and scale competition. The mobile Internet also causes great changes to the marketing method of catering business. Marketing of catering business is develop from the passive mode, which is most primitive, to the active mode, then the network marketing mode to the Wechat mode.The business plan is planning to manage chain restaurant brand in the middle cities--HS steak chain restaurant. The 15-year project includes 3 stage: 2 years for pioneering period, 3 years for expand period, 10 year for development period. We plans to use the first five years to setup 4 stores in Shantou, and then copy the successful business model to other cities, our goal is setup more than 50 stores in 10 cites. This business plan descript the project for the first store of HS steak chain restaurant in detail, especially discuss the wechat marketing strategy for the mobile Internet which is more and more popular.We also analyze the project in detail: the market and the competitive environment, the external opportunities and threats, internal strengths and weaknesses, then make a corresponding competitive strategy and marketing strategy, after that, we make project budget and financial analysis, at last, we analyze the risk of the project and propose appropriate risk countermeasures.This business plan utilizes the expertise of MBA courses. From the actual situation, the Wechat marketing ideas is helpful for the investors to gain market advantage through innovative business models; Detailed financial analysis and risk analysis is helpful for the investors to determine the project’s prospects; Competitive strategy analysis and marketing strategy analysis is helpful for the investors to clarify the idea for company of what to do, how to do, how to make it well. After combine the development strategies and the management procedures together, which is really useful for the enterprise management.