The Construction Of The OTO Model Of The 72nd Street Braised Pork Ribs Restaurant Chain Restaurant

Along with our country the development of food industry chain,its influence in the catering industry is becoming more and more big,and the rent prices rise increasingly,rising labor costs,raw material and energy prices soaring,makes chains burden in the daily operation,cost increase,about less and less profit,has become of these chains irreversible trend.Therefore,to develop their own competitive advantage,to make our country chain catering enterprises in the increasingly fierce competition environment command due status.Rising costs and a competitive advantage to foster strong desire require quick response when chain catering enterprises in the face of market demand,and use modern management ideas and modern science and technology efforts to improve enterprise management level,OTO mode serves the chains of the request.This text USES the method of documents and materials,normative analysis and case analysis and other research methods,the present situation of the chains on seventy-second street and its existing problems are analyzed.After more than ten years of development,chain catering accumulated OTO model review and online order mode,group purchase mode and delivery mode and so on three basic operation pattern,various mode has its advantages and disadvantages.Its operation process exists "online docking,catering enterprises ignore the excessive marketing core competitiveness,customers of low viscosity,lack of innovation,the standardized question of the products and services,logistics distribution delay,is no guarantee of food safety" and other issues,these problems also exist in seventy-second street restaurant chain.Seventy-second street restaurant chain has its own strengths,weaknesses,opportunities and challenges.Based on the seventy-second street chain food and beverage can know the future development strategy is:make full use of the Internet and its strong ability of research and development of catering create a new pattern,namely adopt the catering OTO mode.Seventy-two OTO street enterprises constructing must be to improve the management ability of enterprise supply chain,optimizing the enterprise financial processing,to maintain good customer relations,set up information sharing platform.It should follow the requirements,stability,economic,practical,the principle such as the related software scalability.In the design of operation framework emphasizes chains for consumers and for suppliers should use two different sets of OTO system-In order to effectively implement OTO system operation,the enterprise must also from the organization’s security,system security,cultural security and safeguard and so on four aspects to provide support.Chain catering for the seventy-second street OTO operation framework design,not only can improve the enterprise’s operation effect,to other similar enterprise also to have certain reference value.