Research On Development Strategy Z City Buses

With the balanced growth of China’s economy and society, urbanization accelerated development of urban public transport line in urban transport system in the increasingly prominent role. Z City Transit Bus Co., Ltd. as a large state-owned enterprises Z City undertake urban public transport split rate over 70%. Z-depth study of the city bus from the company’s future development strategy, business development and people’s daily travel Z will play an important effect.In this study, the main use of PEST, SWOT, Porter’s five forces analysis and other tools, Z City Transit bus to focus the analysis, to arrive at the future strategic direction of the company. First, the various aspects of the public transport development strategy research background Z City, current research, research and innovation points were important analysis. Secondly, on the basis of a series of related studies and theories of state-owned assets management strategy Z City Bus development-related research, corporate strategic management, enterprise risk management, basic research. Third, the integration of the use of PEST, SWOT analysis and other strategic tools for internal and external environment Z City bus from the company’s current focus on analyzing companies face. Fourth, the study of the foregoing and other aspects of corporate strategic management based on the Z City Transit Bus Company management strategies for detailed analysis. Fifth, develop an implementation plan Z City Transit Bus Company management strategy and make some safeguards Z City Transit Bus Company management strategies in the implementation process, should have. Finally, this study summarized, and further research in this topic topics discussed.In this study, the biggest innovation is the integrated use of the reform of state-owned assets and business strategy research theory, the integrated use of PEST, SWOT, Porter’s five forces analysis, strategic research tool for Z City Transit bus company’s management conducted a comprehensive analysis of the state-owned Asset management perspective proceed, settled in corporate strategic decisions. Have greater significance for the development of strategies to enhance the city bus after resource integration Z City Transit Bus Company through this study, but this study is similar to the process of trade or industry with strong help and promotion.