Research On The Optimization Of Marketing Strategy Of A Food Co.,Ltd.

In recent years,with the continuous advancement of globalization,the quality of life of the public has been continuously improving,and the requirements for diversified and personalized food have become increasingly high.The choices of diet have also become more diverse.Baked food is increasingly favored due to its convenient carrying,sweet taste,and exquisite packaging.Especially among the younger generation of consumers,they tend to prefer light and light meals,and pay more attention to factors such as food packaging,taste,brand,nutrition,safety,and health.Baked food meets the selection standards of more and more consumers,entering a period of rapid growth.With the market expansion of major domestic and foreign baking companies,competition among baking companies has become increasingly fierce,and brand awareness has risen.Baking companies have shifted their focus to optimizing marketing strategies in order to cope with competition and overcome difficulties.As a leading regional baking enterprise,A Food Company is facing such a situation.The current marketing strategy is gradually exposing some shortcomings,which need to be optimized and improved to maintain sustainable development and enhance competitiveness.This paper selects A Food Company as the research object.Based on the 4ps marketing mix theory,using questionnaire and other analytical tools,this paper deeply analyzes the problems and reasons in the marketing process of the company,and puts forward specific optimization suggestions and safeguard measures,hoping to promote the continuous improvement of the company’s marketing ability and provide reference for other companies.