Marketing Strategy Optimization Of County Market Of MJ Baking

As the continuous development of China's economy,people's living standards in low-tier cities and county areas have been greatly improved,and their consumption power is also increasing.Therefore,more and more e-commerce companies and brands in large cities have begun to extend their business to the broad market of low-tier cities and rural counties,and many business opportunities have gradually been discovered.Limited by the traditional and single business model of low-tier cities and county regions,people 's consumption concepts and residents of large cities are different,and their consumption power is relatively weak.Some businesses and brand enterprises will be in the process of sinking in the market.The marketing strategies of the second-tier cities are directly applied to the county area,resulting in a lot of cases where the final development is not as expected.The research object of this article is the MJ private home baking project,which is set up in Guangning County,Zhaoqing City,Guangdong Province.The thesis mainly studies its marketing strategy in the county market.First of all,through the investigation and interview to understand the marketing status of the project,and find the marketing problems of the research object,use the relevant theoretical knowledge of marketing management,combined with the development of the baking industry,market demand and the economic situation of the county area,the product,pricing,Analysis of channels and promotions,based on the county market,to optimize the project's marketing strategy,including the project's brand building,product line innovation,sales channel expansion,price positioning,promotional programs and other aspects.It is hoped that through the optimization of marketing strategies,it will establish a brand image for the MJ private home baking project,enhance the market competitiveness of the project,and promote its ability to generate operating income.