GMTR Real Estate Division—Organizational Structure Consultation And Optimation Study

After 30 years of development, achievement of Chinese real estate industry significantly, born a number of well-known real estate enterprises, and promote the development of the iron and steel, building materials, electrical and mechanical, and other upstream and downstream enterprises rapid development, has created huge social wealth. In 45 times, urban rail transit in China entered the period of rapid development, with the construction of rail transit(subway) promote urban planning landing and urban renewal has become the norm, due to the positive impact of urban rail transit(subway) to the urban commuter accessibility, convenience, greatly saving urban residents travel time and cost, greatly improves the locational advantages of the land around the subway network, gathered a lot of traffic flow, and logistics, so real estate projects along the urban rail transit network layout has become industry practice.Author in the part of the case. It mainly introduces the characteristics of GMTR major developments and the current control, focuses on the introduction of the GMTR real estate industry headquarters since the establishment of the development process and strategy, management control, human resources and other aspects of the situation and problems.Author in the case analysis part, mainly through analysis, research now property headquarters in organizational structure, organizational communication, human resources management short board, put forward to business value chain for the design starting point, using organizational structure design and related human resource allocation theory, on the subject of benchmarking enterprises, evaluation and optimization of GMTR real estate business headquarters of the existing organizational structure and personnel allocation, ensure the implementation of business strategy.