Research On Development Strategy Of Port Group In Blue Economic Zone Of Shandong Peninsula

With the development of economic integration and modern logistics, port group become the important strategic resources. The port distribution of Blue Economic Zone of Shandong is tense.The location advantages of port group, is the core strength of the blue economic zone of Shandong peninsula. But the supporting and leading role only relying on a single port could not be achieved, it needs the joint efforts of the whole port group. Therefore, in the new period of development, it needs the function of the port group as a whole, and gives full play to the comprehensive port group and the relationship between cities and regions, at the same time, pay attention to the concept of sustainable development of green ecological, to build powerful blue economic zone of Shandong peninsula port group.In this paper, the research of the Shandong peninsula blue economic zone development strategy of port group mainly from the following six aspects:Firstly, Related theory of Shandong peninsula blue economic zone port group. To expounds the related theory, including strategic management theory, blue economic zone theory and the theory of port development.Secondly, the current development situation of the Shandong peninsula blue economic zone port group. Blue economic zone of shandong peninsula port group status quo were summarized and analyzed, points out the existing problems in the development of port group currently.Thirdly, port group of development at home and abroad research experience and revelation. Studied a group of ports both at home and abroad is relatively mature and analysis, draw lessons from the successful experience of the port group of development at home and abroad, summarizes the successful experience of shandong peninsula blue economic zone in the development of port group of enlightenment.Fourthly, The strategic environment analysis and strategic choice of the Shandong peninsula blue economic zone port group. Strategic environment analysis is the important basis for the development of port group of strategy formulation, this paper USES the SWOT analysis method on the shandong peninsula blue economic zone port group of strategic environment analysis, on the basis of the analysis, it is concluded that the shandong peninsula blue economic zone development strategy of port group of four kinds of solutions; Based on the development status and the shandong peninsula blue economic zone port group of port group of SWOT analysis, combined with the development of the domestic and international port group of experience and enlightenment, the shandong peninsula blue economic zone port group wt strategy choice.Fifthly, the strategic positioning and strategic implementation of the Shandong peninsula blue economic zone port group. Clear blue economic zone of shandong peninsula port group of strategic positioning, to develop collaborative integration strategy, harbour city integration strategy and strategy for the implementation of sustainable development strategy of the three points.Sixth, the strategic implementation safeguard measures of shandong peninsula blue economic zone port group. From two aspects: the functions of the government and port group to strengthen security measures to ensure that the shandong peninsula blue economic zone development strategy of port group of smooth implementation.