The Business Plan Of LD Commercial And Residential Project, Baoshan District Of Shanghai

Because of government regulation and control policies on the real estate market, as well as changes in market conditions, resulting in a huge amount of inventory tier cities, some second-tier cities are also significant oversupply, which brought a serious liquidity crisis in the real estate company’s project development, thus The company’s operating results for the larger threat. In this context, the rising land to expand the company’s overall shift tier cities, are currently looking to cast the construction of Baoshan Meilan Lake Zone Project, will serve as the company entered the Shanghai real estate market a stepping stone to the success of the project will serve the further development of the company’s very sun good role. The purpose of this business plan is to: through the analysis of macroeconomic factors and the status of projects with investment value of the project come LD conclusions; provide decision support for financial and investment institutions LD projects.In this paper, writing a business plan model to LD project for the study, combined with a variety of analysis tools to conduct a comprehensive analysis of the project. PEST analysis method first used on LD project location policy, economic and social factors were analyzed, and LD market conditions faced by the project were analyzed, it follows LD project development with good macroeconomic fundamentals; secondly use SWOT analysis of the LD facing the project strengths and weaknesses, opportunities and threats are analyzed, obtained through the analysis of LD project has obvious advantages and good opportunities for development; after LD according to the macroeconomic environment and project analysis made just need to project development and Just change the positioning, thereby positioning the product design was conceived, the overall principles for the control of the unit price and the total price to ensure product quality, based on the respective customer base in order to meet the required; for marketing programs, the thrust is to fully mobilize the community professional organizations, coordinated by the Ministry of sales planning, sales execution in the traditional sales agents and emerging network platform sales combined; as an important part of financial analysis, by estimating the cost of inputs, income derived each year development period Cash flow estimates table, and determined the net present value(NPV) by EXCEL financial function, internal rate of return(IRR) and other financial key indicators; and finally a variety of risks facing the project for LD include: policy risks, access to land Risk and land prices, selling price fluctuation risk were analyzed, but also on the exit mechanism of financing has been described.Through this analysis results, LD project at the discount rate of 12%, the net present value of the project is 215.36 million yuan> 0; internal rate of return of 36%> 12%, strong profitability seen projects, but the project development is not a static process, land acquisition and development process needs to dynamically control, to get the final gains.