Competitive Strategy Research Of Universal Medical Leasing Company

The overall decline of the real economy in the global economy has brought some negative impact to the financial industry,and the recovery has been slow.In recent years,finance lease has been a form of financial innovation,which has become more and more obvious to the real economy.Financial leasing of medical equipment has already appeared and is increasingly mature under the policy of the state.Universal Medical Financial&Technical Advisory Services Company Limited("Universal Healthcare")is the largest provider of integrated medical services in China.Its predecessor is China global leasing co.,LTD.,founded in 1984,is the first international finance leasing service provider established in China.Company since its inception in 2012 has been maintained a rapid growth trend,but with the development of medical financing lease industry,companies face the pressure of competition is more and more big,so need to save for a rainy day,the study of competitive strategy and clear to the company.In this paper,the author firstly analyzes the external environment of universal medical treatment and finds out its external opportunities and threats.The opportunity includes a large population base and large demand space for medical devices.The threats include a sharp increase in the number of financing leasing companies and the increasing competition in the future industry.Then the internal conditions of universal medical treatment are analyzed to find its internal advantages and disadvantages.The advantages include:have certain brand qualification advantage;Strong shareholder background,etc.Disadvantages include organizational structure to be optimized;Shortage of high-end human resources.Through EFE and IFE matrix analysis,the current strategy of universal medical treatment is inadequate for internal and external environment.In this paper,the comprehensive utilization of SWOT analysis,the quantitative comparative analysis,comprehensive analysis of the global health should take competitive strategy of differentiation strategy to expand health the whole industrial chain formation,stick to the health demands,and the target customers,sales channels,product portfolio,financing structure,the respect such as service system focusing on differential design.Finally,the paper sets up the safeguard measures from strengthening enterprise culture construction,optimizing organizational structure,strengthening human resources construction,strengthening financial control,strengthening risk control and so on.