Research On The Develnopment Straregy Of LN Bio-technolnogical Company Ltd.

LN Bio-technolnogical company Ltd.is an agricultural modernization enterprise,which is mainly devoted to the factory production and sales of edible fungi,and has a great reputation in the area of edible fungi in qujing city.During the 13 th five-year plan period,since the edible fungus industry booming both at home and abroad,Enterprises have increased production of edible fungus products and entered the domestic market in succession,so that domestic edible fungus enterprises face more intense market competition.If LN company Ltd.wants to gain a foothold in the fierce market competition environment,it must grasp the change of external environment and its own development present situation,in order to promote the company to obtain competitive advantage.In this paper,the writer use the enterprise strategic management theories and analysis tools to study LN company Ltd..And the conclusion is that in the company strategic level,LN company Ltd.should choose intensive development strategy;in the business unit strategylevel,LN company Ltd.should choose the focused cost leadership strategy,focusing on the company's existing resources and the ability on several kinds of edible fungus production,seeking greater competitive advantage in the product market segments.The key to the implementation of this strategy is to strengthen marketing and technology researching development,and ensure that the company's human resources and financial strength are commensurate with the implementation of development strategies.The guarantee method for the implementation of this strategy is to further optimize the organization structure,strengthen the construction of enterprise culture,establish a sound system mechanism,strengthen customer relationship management and strengthen information management.The value of this research is to carried out a scientific and systematic strategic planning for the LN company ltd.,it can help the company have a better development layout,and also provide a reference for counterparts in other enterprise's development.