Study On The Development Strategy Of Fishing Brothers Food Co.Ltd.

This paper introduces the current situation and development process of the company,and makes a comprehensive analysis of the external environment and enterprise resources and capabilities of the company,and summarizes the opportunities,threats and advantages of the enterprise.The paper introduces the research status of the development strategy of the Fisherman Brothers Food Co.,And disadvantages,through SWOT and other corporate strategic research tools,research and put forward in line with the company's development strategy.This paper systematically expounds the relevant research theory and enterprise management thought of enterprise development strategy,and makes a systematic exposition of the definition of enterprise strategy and the characteristics of enterprise strategy.It expounds in detail the external environment analysis method,enterprise internal resources and ability Analysis methods and SWTO and other strategic evaluation methods and other theories.This paper analyzes the external environment of Fisherman Brothers Foods Co.,Ltd.,and discusses the macroscopic policy environment,the development space and the market competition of the company.The author gives the opportunity and the threat of the company.The paper also analyzes the company's resources and ability,systematically studied the company's scientific research and innovation ability,enterprise financial situation,enterprise scale and production capacity,talent strategy,corporate culture and other issues,and comprehensively put forward the advantages of the enterprise and Weakness.The conclusion of this paper is that the strategic development plan of the Company in the next five to ten years is to implement the growth strategy,to further strengthen the scientific and technological innovation,pay attention to personnel training,enhance the production capacity,and further explore the foreign market and promote the construction of enterprise culture.Companies should maintain the existing low-cost,high-quality products,and constantly encourage young employees to work in the enterprise and give employees equity.At the same time,fully mobilize the enthusiasm of cooperative enterprises,from the processing of my products to obtain the benefits of understanding the division of labor is the development of the inevitable,to achieve mutual benefit and expand the fisherman brother food brand extension and visibility,enhance the cohesion of Yu brothers,Effectiveness and economic benefits.