Study On The Niche Of The Perspective Of The Three Party Logistics Strategic Alliance

The background of the complex of economic globalization and the rapid development of science and technology, logistics enterprises are difficult to meet the complex and volatile economic environment. They emerge as the times require the formation of logistics strategic alliance. This paper briefly discusses the perspective of the three party logistics alliance from the niche theory, in order to understand the present situation of application of the third party logistics strategic alliance for the better. Study on the relationship between the logistics alliance member contributes to the formation of the third party logistics strategic alliance motivation and formation mechanism. And what kind of logistics strategic alliance to achieve competitive advantage and the formation of the market in the fierce market environment dominance.In this paper, from the angle of niche to the study of the third party alliance run in the same groove with the relationship between logistics enterprises and population ecology,such as the characteristics of symbiosis and competition. Logistics strategic alliance with ecological relationships in natural science, means that the members of the alliance is not only the competition, but also need to work together to Co. This paper from a new perspective to the study of logistics alliance members more thoroughly and more specific,let people have a better understanding of the ecology and the role of logistics strategic alliance. In today’s complex economic environment, logistics enterprises have already cannot do without the surrounding environment, the formation of logistics strategic alliance is a mutual learning and enhance good competitiveness, logistics alliance members not only to obtain their competitive strength in this study, but also to the status of the enterprise in the market environment to choose the right this kind of status, affect the logistics enterprise competitive ability, so the logistics enterprises to carry out effective innovation to enhance their competitive strength. Nowadays, the economic globalization, the competitiveness of logistics enterprises have not reflected in the individual, the strategic alliance competitive position in the market determines the alliance,also think that a single enterprise market position. Therefore, the logistics enterprises organizational structure will change with the change of ecological environment, to enhance the core competitiveness of logistics enterprises.The third party logistics enterprises in China started late, but the third party logistics company is multinational extrusion, domestic logistics enterprises make their own development, and enhance their own competitiveness, meet the increasing customer demand diversified services, logistics strategic alliance has become a strategic mode of the third party logistics enterprises in china. In this paper, the third party logistics enterprises in our country are discussed by strategic alliance niche perspective, to provide guidance for the domestic logistics enterprises to form strategic alliances.