Research On The Business Model Design Of Mobile Internet Third-Party Applications’ Development

The emergence of mobile Internet third-party applications’technology greatly promotes the development of the mobile Internet industry,and speeds up the social economic progress. All kinds of mobile third-party applications have brought great convenience for people’s life and work. However, these applications are facing the cruel survival crisis. How to find effective business models(BM) to commercialize technology innovation successfully, is crucial to the development of mobile applications. Based on such a background, BM design of third-party applications is studied in this article.Firstly,on the basis of related theories about business model concept,elements,design and innovation, the current technology application is analyzed from five functional boards of BM Container Model and its potential value is briefly explored;Secondly, based on the analysis of apps above, a design model of third-party applications is put forward. This model is focus on the design of business model’ main boards and key points of each board.The former include customer value proposition,customer work situations, profit model, internal activities and cooperation network, and the latter include problems’attributes, the abundance of the product function and process support, the main business, etc.Finally, two applications Wechat and Yaoyao Taxi are analyzed to prove the rationality of the model. Therefore, this research is of certain practical and theoretic significance.