Research On The Marketing Strategy Of Shihezi Export-oriented Enterprises In Central Asia

With the further implementation of the western development strategy and the central work conference held in Xinjiang,(Corps) economic and social development in Xinjiang has made great achievements in economic and social development conditions gradually improved, Xinjiang(Corps) to enter the "large-scale development, large open, big development, " the new historical period. Shihezi export-oriented enterprises to expand the Central Asian market is facing a good opportunity to solve existi ng problems, to further enhance the competitiveness of enterprises outward Shihezi, Shihezi can help export-oriented enterprises to better develop the Central Asian market.Shihezi is in the forefront of opening up China to the west, to seize the golden op portunity for development in Central Asia trade, while avoiding disadvantages, and actively explore markets in Central Asia, Central Asia and to improve product market competitiveness and market share, enhance the level of export-oriented economic development corps It has important practical significance. This paper mainly export-oriented enterprises Shihezi research for the study in the Central Asian market to expand marketing activities.This paper is the use of an access survey, literature research, norm ative analysis and comparative analysis of export-oriented enterprises to open up the Central Asian market Shihezi marketing strategy has been studied. First, export-oriented enterprises and marketing research were reviewed in defining the relevant concepts and theoretical basis for the development of export-oriented enterprises Shihezi Situation and Central Asia market development analysis. SWOT analysis, analysis of the Shihezi export-oriented enterprises to develop the Central Asian market, internal and external environment, it can be seen, Shihezi future strategic choice to develop export-oriented enterprises in the Central Asian market should work emphasis on existing resources fully exploited, taking full advantage of the country’s western development and the "Silk Road economic belt" Xinjiang to bring a great opportunity to expand exports categories, the adjustment of product structure of exports. Shihezi Zone Kahn furniture business, for example a detailed analysis, analysis of its marketing ideas to open up markets in Central Asia, Central Asia and to develop marketing strategy analysis, and the lessons learned. Finally, Shihezi export-oriented enterprises to develop the Central Asian market, marketing strategies, including: take to fill a vacancy marketing strategy, symbiotic marketing strategy, internet marketing, marketing and clusters rely on the comparative advantages of foreign direct investment.