Research On Development Of Xiamen Xinyang Cogeneration Power Company

Xiamen Xinyang Cogeneration Power Company is the only after the planning approval and construction of Xiamen City Haicang Xinyang Industrial Zone, give priority to central heating, having better economic and social benefits. With the comprehensive implementation of the national power system reform and the increasingly stringent environmental protection and emission reduction requirements, bringing about Increasingly fierce market competition, the company faces great challenges in operation. To ensure sound development, Companies must conduct a comprehensive environmental analysis,according to their own internal conditions and external environment, develop a series of practical cases of enterprises with long-term and global development of the future.Based on the analysis of outer environment, internal resources and the capacity of the company, use the strategic management theory, strategic analysis, strategic assessment, strategic choice and strategic implementation and so on to analysis the company’s business development strategy. Study on internal environment factors of enterprises: This paper introduces the general situation of the enterprise, analyzes the internal resources and capabilities, including the organization structure, production operation, human resources, management status and enterprise culture; Study the external environment factors, the company’s development of the macro environment, including political, economic, social and technical aspects, and for the company’s industry environment analysis, including the industry development status and industry competition status analysis, through these analysis and finally come to the enterprise development of external opportunities and threats; Through the use of SWOT analysis model, the advantages, disadvantages, external opportunities and threats are used to construct the SWOT matrix of enterprise development; The choice and formulation of enterprise development strategy: the enterprise’s vision and mission, the strategic goal of development, and according to the above analysis and design the strategic system of enterprise development; This paper puts forward the concrete implementation and guarantee of enterprise development strategy, and expounds the four management strategies of coal, thermal market development, new energy development and safety production.