Research For Marketing Strategy Of Z Environmental Company Based On Strategic Transformation

China is a developing country, it may come at the price of environmental pollution in the process of rapid economic development. At the beginning of founding, China takes the economic construction as the center of the development strategy, which brings the depressed China great benefits. But it is undeniable that economic development is not combined with environmental protection. The slogan of environmental protection is raised in recent decades, but the problem of China's environmental pollution has been desperately serious. In requirement of the more rapid economic development, environmental pollution, in turn, restricted the economic development. China's environmental pollution are mainly sewage treatment and waste disposal issue. Due to the large population of our country, the total amount of waste had already surpassed that of the United States in 2004, ranking first in the world. Solving the waste disposal problem is imminent.Z Environmental Company (Hereinafter referred to as Z Company) was established in 2002, and it is a professional company engaged in comprehensive urban environmental management. Recently, with the vigorous development of the national environmental protection, the company has developed markets positively, and completed the expansion and transformation of the business. Now the business has been transferred to the Urban waste disposal industry. But with the domestic environmental industry becoming more mature, national environmental standards improving, and domestic and foreign environmental protection giants stepping into our environmental market, the company has been faced up with fiercer market competition. Reaching the strategic objectives and keeping the company with long-term development by adjusting and strengthening, the marketing management has become the major task of the company.In this paper, the marketing strategy of Z company is analyzed. Combined with the market and their own technological advantages, the Z uses the STP theory to divide the market, then selects the economically developed cities surrounding towns as a target market. Making the reasonable price system to meet the target market's need and making the product lines rich will enable the company to have the products full of the towns' markets in the near of future. The company will complete the strategic transformation from equipment supplier to project operator, and will be actively involved in waste disposal project, which, will enrich industrial distribution. Z's waste disposal equipment belongs to the category of industrial sales. Traditional industrial sales model can not meet the rapid development of the market. Z company will optimize the marketing channels and then enter the market with many kinds of marketing models. This paper hopes to carry out beneficial exploration for business thoughts and the making of marketing strategies for Z company. As a result, Z can cope with the fierce market competition and realize the leapfrog development.