Research On The Communication Model Of Environmental Risk

Along with the development of society and to promote the various fields,at the same time,we also become more and more strongly feel,risk is not out of reach,but the relationship to people's daily life.People enjoy modern civilization brought good news,is also facing the huge risk of natural environment,industrial disease,and among them,the environmental risk is extremely remarkable in china.Especially since 2013 began to break out of the haze weather,to the life and health of the people brought great threat,but also caused serious social panic and loss,which the environmental risk management has also become a focus of government management.However,with the development and popularization of new media,traditional risk communication management pattern already cannot be eliminated or reduced the gap between the risk facts and public risk perception,it is stretched.Therefore,the improvement of risk communication mechanism to help the government management for risk communication.The research method mainly with content analysis and frame analysis method two kind of qualitative research methods,and regression analysis etc.quantitative research methods,Clark University learned couples and colleagues in the research of risk society frame amplification theory,ring analysis of environmental risk of three main government,the media and the public is how to environmental risk for construction,so as to analyze the risk of amplifying station of the black box of risk information transmission process and mechanisms,risk information to be spread,method and distorted.At the same time,in the course of the study,the article introduces the from 2013 to 2015 haze event timeline,according to the events of concern degree and influence factors of selected out of time axis is representative of haze event as a sample to study structural framework of environmental risk.The study found that in the process of environmental risk communication,government agencies and affiliated media mainly adopts positive propaganda and reporting framework;commercial media mainly adopts the reporting framework of conflicts and contradictions within the scope of the provisions of;and the general public question of responsibility for reporting framework.In the whole process of environmental crisis,the government always study hard from now on to guide public opinion,media in the incubation period of risk is more gentle,and risk outbreak period and tendril delayed action is most obvious in,lead public opinion trends and government rival or even more than,and public places by influence of many factors.Analysis of environmental risk in risk amplification station in the mechanism and process of communication,to find out environmental risk in itself and the audience reason for the differences between risk perception,coordination between different risk subjects of interest conflict and contradiction,expect can through this article to environmental risk communication management and risk areas of academic development contribute.