Macro Photography In The Application Of Advertising Creative Study

Macro photography is different from conventional photography.It is a special type of photographic method.With the upgrade of image technology and the ease of access a new equipment innovation,the use of macro photography in advertising creative has obvious advantages and thus has seen rapid development in recent years.This research paper will focus mainly on the concrete application of macro photography in shooting advertising creative;elaborate on the technology and development of macro photography;consider and discuss the differences in consumer psychology and response to conventional versus macro photography in advertising creative;analyze the develop ment of macro photography in China and future trends.The research progress of this paper are as follows.The human eye is often unable to resolve the close details of an object,but macro photography can give a clearer image at close range,and more accurately reflect the original in greater detail.However,macro photography requires unique imaging methods,and often expensive equipment making it less accessible to many photographers of all ages.Use of macro photography in advertisement began late in china,but has developed rapidly in recent years.How to effectively use macro photography and the key role it plays in advertising creative is worthy of considered reflection and further research.Photographic advertising is the most effective product publicity and one of the most convenient ways to promote products.Advertising photography combines the technique and creative expression of art,as well as promotes the growth of business and interest in this highly expressive medium.Creative photography in modern advertising is different from other kinds of art photography.It has neither aesthetics as the ultimate purpose,nor reflections of the photographer's personal feelings and thoughts.Rather,it is the conveyance of commodity characteristics,transmission of business information,and expressing marketing thoughts as the maimotivation.It must cater to consumer sentiment,attract the target audience,and achive the promotional purposes.It tends to be utilitarian,but is also determined by the commercial purpose of the creative photography.Based on the four aspects of market research of consumers to get clear data,perform data based analysis and research,summarize consumer awareness and responsiveness to conventional photography and macro photography,and apply the subsequent theories developed to determine the effectiveness and validity of this research.Demonstrate the practical value of macro photography in contemporary advertisement.Analyze and compare the psychological effects on consumers of both conventional and macro photography in advertisement as it apples to development in China.Research the effective use of macro photography in advertising creative to make advertising more attractive,more informative of product features and details,showcase unique advantage,and better present information that caters to consumer psychology,thus promoting business performance improvements.