Research On The Application Of Differentiated Design In Entity Commercial Space

With the continuous development of economy,the number of commercial space has s hown a rapid growth trend.As a result of the impact of e-commerce,new online business platform based on Internet as well as entity business accumulation platform consists of cit y commercial complex,business center,commercial pedestrian street has appeared.Under the impact of the online business model,consumer groups continue to upgrade the deman d.And because of the homogenization of their own design,the development of large-scale physical business has encountered bottlenecks.This paper summarizes the design requirements of commercial space by analyzing the development of physical business space and the problems faced.Seek change in the desig n of commercial space.The method of differentiated design is put forward to solve the pro blem of homogenization of physical space.This paper explores the concrete application of differentiated design in physical business space by researching literature and comparing a nd analyzing the success stories.Explore the application of differentiated design in entity commercial space.Hope to provide some reference for future similar design problems.