Research On Theme Commercial Space Design Based On Fashion Fusion

In the business environment where the experience has become``routine operation'',national trend,fashion and originality have become the new label of experience.In the past,the era of barbaric growth has ended and is now entering a more intense era of competition.Experience the past is a prelude to wake up innovation in traditional formats and new formats.Under the impact of e-commerce,the shaping of experience consciousness and strict operation mode will become the necessary means for the shopping mall to create the differentiated advantage.Combining brand management,IP creation and new retail models online and offline will be more consistent with the consumption habits of contemporary consumers.Satisfy people's consumption characteristics.Through the design research on the theme of the whole family business space under the fashion fusion design,this paper puts forward the assumption of the consumers' demand for the business theme and the development demand of the business space itself under the fashion fusion design,and then complements the theoretical research and design method of the fashion integration of the whole family community business space under the fashion fusion design,and hopes that the research and practice of the commercial space can provide some help.The first chapter introduces and analyzes the background of the developmentof commercial space,takes the theme environment of commercial space in Baoshan Garden City as the research object,combs the relevant theories,probes into the changes of consumers' psychology and behavior,and analyzes the present situation of the theme of commercial complex.In the second chapter,the theme space design of Baoshan Garden City theme whole family community business complex is defined,the function of fashion design and fusion design in "no local" commercial space is analyzed,and the experiential consumption 3.5 is analyzed,and the theme construction and theme type of Baoshan Garden City are deeply studied.At the same time,an example is given to analyze the importance of fashion fusion design on commercial space.The third chapter is to design and analyze the characteristics of the IP industry and to summarize the elements of the popular design.A new image is designed to build the "local" of the Garden City of Baoshan,using the design of the modern fusion design and the design of a brand-new image.The fourth chapter,aiming at the current situation of the theme of the whole family-based community business complex under the theme of the theme and fashion fusion design,analyzes the application of the business image in Baoshan Garden City,and starts with its characteristics.And a "local"-based Baoshan Garden City commercial space is designed in combination with the action mechanism of the theme creation and the characteristic experience.The fifth chapter concludes the advantages and significance of the theme of the whole family community business space in the construction of "local" under the background of fashion fusion.