A Study Of The Interactive Design Of Subscription-based Mobile Reading Applications

Subscription-based mobile reading applications are mobile applications that users subscribe depending on their willingness.With the development of internet technologies,the society is transforming into a digitalized society where people live a fast-paced life and the leisure time has been fragmented,so as the best information carrier,mobile phone becomes the main reading means of people.Currently,there is a myriad of mobile phone reading applications yet they are becoming increasingly homogenized,and they tend to focus on the development of content instead of satisfying user needs.Subscription-based mobile reading applications offer users with new means,allowing them to customize contents and ways that meet their personal needs,and the interaction between the product and users is enhanced,hence the user experience is improved and customer loyalty is strengthened.The status quo of the mobile reading applications is studied in the research in order to understand the mental needs features of the users of mobile reading at the moment,and the study of players in the field of subscription-based mobile reading applications as well as the comparison of different mobile reading applications are combined for the analysis of the user experience,existing problems and focuses of subscription-based mobile reading applications;then,interviews and questionnaire survey of the targeted users of subscription-based mobile reading applications are carried out to understand their behaviors and needs;the specific needs of subscription-based mobile reading applications are concluded according to Maslow's hierarchy of needs,and the purposes of user experience of subscription-based mobile reading applications are concluded from the perspectives of three levels of design,where an innovative “user-driven” idea is proposed;scenarios towards main characters are built accordingly based on the defined characters of targeted users,and the definition of needs and function setting that meet the needs of users are proposed,and a functional structure is designed;at last,interactive flow design,interactive prototypes design are carried out centering three key paths which are content reading,customized subscription and community interaction,and availability test of the interaction plans is conducted for the improvement of the plans.The main innovations of this research is about extracting the needs of subscription-based mobile reading applications according to Maslow's hierarchy of needs,and the purposes of user experience of subscription-based reading applications are concluded from the perspectives of three levels which are instincts,behaviors and reflections,suggesting the user-driven idea,allowing them to be creative and demonstrate character-building interactive solutions for subscription-based mobile reading applications.The “user-driven” subscription mobile reading applications shall meet the basic needs of users,and bring higher level of user experiences to improve their satisfaction.