Design And Research Of Shenyang Aerospace University Series Of Cultural And Creative Products

University cultural and creative products are the product of college culture,at the same time,it also plays an important role in the promotion and dissemination of university culture.Through the analysis of some excellent cases at domestic and abroad,combing and summarize the classification of cultural and creative products in universities,drawing on the experience of some domestic and abroad excellent universities in the design and development,as a reference for the development of cultural and creative products in domestic universities.Taking Shenyang Aerospace University(SAU)as an example,through collating and summarizing the existing cultural and creative products of SAU,comparing and analyzing the cases of cultural and creative products of outstanding universities at domestic and abroad,summarizing the existing problems in the design and development of SAU's products,and coming up with some solutions.Combining the design elements of SAU,extracting the core graphic design elements and color design elements,and establishing the corresponding gene library of graphic design elements and color design elements.Combining the conclusions of excellent case analysis at domestic and abroad,consolidating the spirit of SAU and converting it into a symbol.Finally,the core graphic design elements and core color design elements will be extracted in the SAU series of cultural and creative products.To design cultural and creative products with unique spiritual culture of SAU.SAU cultural and creative products not only meet the product functional requirements,but also deepen the emotional resonance between the school's teachers and students and the alma mater,it also promotes the spread of SAU's culture.Thus,the influence of universities is further improved.