Design And Research Of Cultural Souvenirs For Universities

This article through to the domestic and foreign university campus culture,the cultural creativity product,the university cultural creativity product correlation theory and the development present situation elaboration,searches the university cultural creativity product function and the attribute.Then based on the campus culture,combined with the results of market research and product design,this paper focuses on the development of cultural and creative product design methods based on University resources.Design of comprehensive practical results,the core position further printed card in university culture in product design,to the Soochow University campus culture carefully analyzes,and explore its representative cultural symbols,from the connotation of campus culture,campus culture has the features and meet the students' life behavior and other aspects of the establishment of product system setting direction,follow the method of product form design of internal integration and external appearance of intention.