The Construction Of Sailingclub Under Consumer Society

In history,consumer is far away from the traditional architecture,the consumer pays attention to profit,sales,etc.,it often represents the commercialism.Traditional architecture is the pursuit of lofty ideals,and therefore discriminates against consumption to a certain extent.Especially,the commercial shopping buildings,compared with the museum,art museum and residence,are not very worthy of need.“An overview of the works of orthodox modernist architects,almost nobody designed the shopping center.From the design of department store by Sullivan,design of fashion monopoly store by Wright,design of first mall project by Mr.Law,to the design of Philip Johnson's multipurpose project,we can be aware of the discrimination on shopping building and space.”^[1]In today's society is gradually from the traditional production society to consumer society,people's consumption concept also changed,consumption is no longer just meet the needs of material,and more and more meet the needs of the consumer mental.Establish a place to meet consumers'motivation,that is not only provided to the consumer to show yourself space,but also can let consumer experience product again.Such a building is no longer just a high-end“art”,but a“commodity”that the masses can appreciate and use.There are four parts in this paper.The first part discusses the relationship between the fitness and leisure industry and the yacht club,studied the yacht club space form,defined the scope of study,purpose and significance.The second part discusses the two kinds of positioning of managers and the two consumption patterns of consumers in the consumptionin the modern consumer society.The third part introduces the theory of place and combines the consumption motive,puts forward three design method of experiential consumption space.The fourth part mainly based on the practical design of this case,the consumption moving line and design strategy of theZhoushan TAYANA Blue Water sailing club are developed.The fifth part explains the detailed design method and final drawing of experiential consumption space.This article explored the sailing club place construction from the perspective of consumption space.Mainly engaged in the design of author personally participated and designed the specific project-Zhoushan TAYANA Blue Water sailing club for example.In today's consumer society,how to encourage the construction space under perspective of managers,and summarize the experience on the basis of the project itself,so as to provide reference for development and design of the similar projects.