The Spread Of The Populist Image Of The Communist Party Of China Through Xinhua Daily In The Period Of Anti-Japanese War

Anti-Japanese War period is an important period for the communist party of China which won people's hearts and minds, during this period for the communist party of China,the key to winning the hearts and minds quickly is attaching importance to the important role of the people and Struggling for the interests of the general public. the communist party of China through its own action and the strong ability of political communication set a good populist image in people's hearts in the kmt-controlled area, As one of the party's political medias, the newspaper plays an important role in the process of shaping the party's populist image.Xinhua daily undertake the task to the spread of the policies of the communist party of China in the kmt-controlled area, is the "mouthpiece" of the communist party of China. It make a significant contribution in spreding the populist image of the communist party of China, is the link between the communist party of China and the people in kmt-controlled area, and Xinhua daily's spread of the communist party's populist image affects the kmt-controlled area public's cognition and attitude of the communist party of China. This paper aims to analysis Xinhua daily photocopy version, based on the theory of the party's image and political communication and the related theory, study from the reasons, ways and specific performance, strategy and effect of the spread. The first part is the motivation of the communist party of China spreding its populist image by the Xinhua daily,the second part illustrates the Xinhua daily's the main ways to spread the image of the communist party of China people, the third part summarize the manifestation of the party's populist image in the Xinhua daily, the fourth part is the strategy, finally is the effect of spreading the party's populist image through Xinhua daily.