Research On The Standardization Management Of Cultural And Creative Industry In Beijing

Cultural creative industry, which is rely on the human's wisdom, skill and talent, with the help of high technology to create and promote cultural resources,through the development and use of intellectual property rights to produce high value-added products, to create wealth and employment potential of the industry.In recent years, cultural creativity industry, with the vigorous development of its own and the news media publicity, has been more and more people know.Cultural and creative industry develops in high-speed, and becomes a pillar industry of economic growth in Beijing. By individual culture creativity as the leading independent development model is not suitable for the development of the economic environment in the new period, understanding of the requirements from bottom to top, from top to bottom to the implementation of the scientific guidance, should be the development of cultural creative industry. The introduction of standardization is a very meaningful try for the new cultural creativity industry development strategy.This dissertation tries to introduce the principle and method of standardization, through the exploration of cross-link between standardization and the cultural creative industry, Cultural creative industry in Beijing, for example, after studying the status at home and abroad, this paper expounds the development of cultural creative industry standardization in Beijing, and analyzes the problems existing in the development standardization and challenges of cultural creative industry in Beijing. Index system is established which is analyzed using Grey correlation method. Overview of the cultural creative industry standardization needs in Beijing, and make a feasibility analysis in SWOT method. Finally, this paper gives some opinions and Suggestions on management of cultural creative industry in Beijing from the Angles ofgovernment, enterprise, gathering area. In the hope, Beijing could use the power of many sides vigorously promote the development of cultural creative industry.