A Study On The Evaluation And Development Of Tourism Performing Art In Inner Mongolia

In recent years the rapid development of tourism in Inner Mongolia, and introduced different types of tourism performing products, to meet the needs of tourists in Inner Mongolia regional cultural experience. However, compared to the current domestic existing a lot of famous tourism performing products have larger gap. With our district has a very rich in high grade tourism culture resources highly match the reality. In order to solve this problem, this article through to the Inner Mongolia tourism based on the analysis and evaluation of performing arts resources, optimize the tourism resources development train of thought for performing arts in Inner Mongolia, the development Suggestions are put forward. First of all, based on the relevant research results of domestic tourism performing art and the development status of tourism performing arts, to define the concept of tourism performing arts, and summarize its product type. Tourism performing arts is the tourists as the main target of ornamental and participation, relying on certain cultural or natural tourism resources, can be in the local long distance tour, to show the local unique regional culture and spirit of the relevant performance activities referred to as tourism performing arts. Relative to other activities aimed at tourists as the main audience's performances. From the perspective of the venue for the type of tourism performing arts, which is divided into theater, live, outdoor plaza, song and dance party, etc. Secondly on the basis of analyzing the current situation of the development of Inner Mongolia tourism performing arts on the application of analytic hierarchy process (ahp) and Delphi method to Inner Mongolia tourism performing arts resources classification, investigation and evaluation. Established in Inner Mongolia folk arts, folk customs, traditional crafts, festival, legend grants etc. Five types of tourism resources for performing arts, and its related representative resources are analyzed. In the process of evaluation, the establishment of a suitable for Inner Mongolia tourism performing arts resources evaluation model, using the method of expert opinion and questionnaire investigation method to determine index weight and each evaluation factor assignment, the calculation results and divides the tourism performing arts resources in Inner Mongolia. And put forward development strategies according to different grade resource conditions. In Inner Mongolia on the basis of the analysis and evaluation of tourism performing arts resources, respectively from the perspective of different types of resources development, product types, acting regional tourism resources development optimization of Inner Mongolia tourism product development train of thought for performing arts; And from resource integration, marketing, the government role of product development recommendations for performing arts. In terms of resource integration, especially the folk customs and legends grants tourism performing arts resources and great development potential, and should be combined with the actual situation of Inner Mongolia in the height of resources integration, on the basis of purification, formed with characteristic of regional culture and the spirit of the brand program. At the same time in the process of resources development must pay attention to the unique local climate condition in Inner Mongolia, the product development requires careful selection large type of real is given priority to with comprehensive theater and on site tour. Hope to Inner Mongolia tourism performing arts resources provide theoretical basis for the development and product optimization, and the development of practical work play a role.