Research And Development On Tourism Performing Arts Products In Lanzhou City

In recent years,the tourism consumption market has been booming,and various new tourism products have been developed one after another.With the advent of experience economy era,tourism industry has begun to develop and transform.Consumers' demand for tourism products has changed from simple sightseeing to experiential and participatory tourism products.Tourism products are responsible for meeting the spiritual needs of consumers.As a result,tourism performing arts products came into being and set off a nationwide upsurge in the development of tourism performing arts products.The success of such tourism performances as Impression Sanjie Liu and Romance of Song Dynasty Show symbolizes the maturity of China's tourism performances market.Lanzhou,as a famous historical and cultural city in Northwest China,is vigorously developing the tourism industry,and at the same time,it is taking the advantage of the situation to gradually promote the transformation and optimization of tourism.Lanzhou is rich in tourism resources and cultural resources.It is very suitable for the development of tourism performing arts products,and easy to form scale advantages and industrial advantages.However,due to the late start of the development of tourism performing arts industry and the lack of scientific product planning and development,the unreasonable utilization of cultural tourism resources has resulted in the convergence of theme,low level,small scale,single form and little influence of tourism performing arts products.This paper takes Lanzhou tourism performing arts products as the research object,and studies the development of Lanzhou tourism performing arts products and market.After defining the research background,research significance,research methods and research summary of tourism performing arts,as well as the concept,characteristics and types of tourism performing arts products,this paper carries out in-depth interviews,investigation and statistical analysis on tourism performing arts products,cultural tourism resources,residents and tourists in Lanzhou and tourism performing arts enterprises in Lanzhou.With the help of market segmentation theory,market supply and demand theory and statistical methods,this paper makes a comprehensive and in-depth analysis and research on the resource base and market demand oftourism performing arts in Lanzhou.This paper clarifies the necessity of developing Lanzhou's tourism performing arts products,puts forward the existing problems,carries out in-depth resource-based analysis and market demand analysis of Lanzhou,and explores the development and innovation of Lanzhou's tourism performing arts products.Finally,after fully grasping the development basis and market demand of Lanzhou's tourism performing arts products,this paper finds out how to develop and improve tourism performing arts products from the perspective of resources,products and markets.This paper studies how to develop Lanzhou's tourism performing arts products effectively from five aspects: the development principle,theme orientation,product content design,creative planning and performance mode.This paper also puts forward the strategies and suggestions for the development of Lanzhou's tourism performing arts products,in order to provide theoretical and practical basis for the development of Lanzhou's tourism performing arts products.