The Research Of University Identity System (UIS)

University identity system(UIS) is to highlight the characteristics of university culture brand, and follow the corporate identity system(CIS) is a kind of design content.Translation enterprise image recognition System(Corporate Identity System, hereinafter referred to as CIS) strategy is to develop and mature in the 80 s of the 20 th century the design concept of the United States, Japan and other countries, for many enterprises set up the unique, good, unified brand image. In our country are about to enter the 21 st century development of higher education to the popular period, the university under the background of increasingly fierce competition, the Chinese mainland scholars to follow the CIS theory and the world famous university image construction experience, put forward the concept of the UIS. With the deepening of the theoretical research of the UIS and some actual promotion of the university the UIS, across the country gradually arisen the boom in the construction of university image recognition system.And Taiwan as China's earliest access to the CIS theory and the modern vision design area, in the development of school and college image design is similar to Chinese universities and relatively independent development trajectory, formed in special situation. Based on both sides of the Taiwan strait two homologous chung cheng university, jiangxi normal university and Taiwan university to compare the research object, through the two schools of the UIS several design elements to sort, analyze, and comparative study, to generalize the characteristics in the development of the UIS. Other complementary with transverse compare to other universities and related pictures, thus deepening the visual understanding of the problem. Hope that through the comparison of this article, the last for the UIS design at the university of cross-strait development put forward some practical Suggestions and imagination, as well as to the construction of the university of cross-strait and exchange of valuable experience.