Under The New Media Environment The Success Of The Model Analysis Of The Grassroots Anime "the Legend Of Qin"

A powerful nation, not only should have strong economic strength and technological power, needs to have more powerful cultural forces. Since China’s reform and opening up, the rapid development of economy and science and technology in our country has received the attention of the world, social vitality greatly enhanced, at the same time, the social structure is also profound changes have taken place, a pluralistic society has to present in front of us, in the case of larger rich material life, more and more high demand on spiritual and cultural life become national ambitions. With the new media is becoming more and more integrated into all aspects of social life, has a huge impact on human’s way of life, also influence the spread of entertainment way. For our country, the contact time of cartoon industry although earlier, and early indeed with unique visual image and cutting-edge animation technology has obtained certain achievements, laid the foundation stable culture at home and abroad, but it always stays in the phase of traditional media. With the development of new media such as digital media technology, animation industry development in our country lags behind japan-us animation big country, with advanced countries in the world.Animation industry of resource consumption, less polluting the environment not to occupy a lot of space, is a very high economic returns of creative industries, and, of course, to be appreciated. Can back to the view of Chinese animation market situation is not optimistic, few high-quality goods and the common theme of range is narrow, younger age, low production level, the stronghold animatics, profit model of the single and so on. And during the period of traditional animation, animation industry chain fault problem has not been a good governance approach, appear in urgent need of a new industry. New media communication platform and the marriage of animation industry is a good medicine, cure the animation industry increasingly the head of the sleeping lion east, make China’s animation industry in the new round of industry development stage.This paper focuses on the new media environment grassroots animation mode of transmission, through the specific case of warlords moon transmission operation mode analysis, summed up the grassroots anime "warlords moon" deep reason to be able to succeed in the transmission channel, including rational utilization of the new media as the main transmission production team, invite stars and network form symbolic symbols such as big V attract audiences, and rational utilization of audience psychological meet their needs and so on reasons, and combed the production team how to reasonable use of specific examples of new media to spread. At the same time in the analysis of various elements of the warlords moon in some production technology and the shortage of plagiarism problem, put forward the direction for the future of the warlords moon and advice-the status of the development of production technology, to distinguish between different types of audiences, thus effectively promote the development of animation industry in our country.