An Analysis Of Visual Language In The Tide Brand Culture

In contemporary Chinese society,with the development of economy and the change of consumer's concept of life,young people are more and more tend to purchase products with originality and uniqueness.Under the impact of such a consumer concept,the product that simply to meet the functional requirements has not been able to stimulate the interest of consumers to buy.Tidal culture brand because of its unique form and limited sales,so popular with the public.Thus,In just a few years,the rapid rise of domestic brands of tide,tide brand culture continue to flood into people's attention.This paper starts from the origin and propagation process of the tidal culture,by analyzing the current situation of local tide culture brand development,and discussing the graphic value,design thinking and design principles of the visual language of tidal culture,and on the basis of this research,I make a summary.I hope to bring the theory reference for my creation.