Study On Heritage Conservation Tourism Development Of The Stone Memorial Arch In Longchang County

The historical and cultural heritage records the change of civilization, city economy and society life, it also indicate the way to the prosperity of time. T he protection and rational exploitation of these heritages has become the core of the tourism industry. China is rich in historical and cultural heritages, in vie w of the research of cultural heritage tourism development also varies.Longchang County has a long history and cultural background, known as t he town of stone memorial arch. The stone memorial arch is not only a cultur al symbol, but also a kind of spiritual symbol, shows the civilization change o f Chongqing and Sichuan area during Ming and Qing dynasties. It provides ric h information for the scholars to study the culture, politics, architecture and ot her fields in Ming and Qing dynasty. This article analyzes the humanistic valu e, society value, landscape value and economic value of the stone memorial ar ch, and sums up the current situation of its tourism development. It indicates t hat the lacking of the deep understanding in culture and history, natural enviro nment and resources condition, as well as the scientific concept of sustainable development, has lead to the problems of existing management system and the development strategy. This article focuses on the optimization of tourism devel opment of the stone memorial arch in Longchang County under the balance of heritages protection and commercial development.According to the basic principles of protective tourism development. This article has put forward suggestions from three aspects: Firstly, excavate deeply the potential highlight of development including the emphasis on displaying the story behind the arch, thorough understanding of culture in ancient post road,designing tourist souvenirs, and optimizing tourist routes and so on. Secondly,improve the infrastructure system and service management. Finally, strengthen the protection of these stone memorial arches in the perspective of environment,relics and folklore.Through the above suggestions, this article is trying to discuss a suitable development of the precious heritages which is playing an important role in im proving local economic, cultural and social benefits in Longchang County.