As the development of science and the progress of information age.People receive massive information all the time from various media device.The validity of the information not only determined by the content of the information,but also influenced by expression language.With the development of film and television industry,people already familiar with motion graphic,motion graphic has been widely used,the way that motion graphic is more easy to understand and more efficiency for people to accept complex information,it can also deliver stronger visual impact for audience and show great appealing.What is more,to produce this kind of design is basically rely on computer technology,which is reducing a lot cost.Motion graphic has been already playing a key role of design industry.Although we can understand its concept from the literal understanding which is"Dynamic Graphics",and the meaning in application range is also very obscure,so this only represents plain meaning.As motion graphics developed from visual communication design,so the significant meaning of motion graphics is "communication and description".The purpose of graphics is to delivery information.Motion graphics extend the deep meaning of communication,they through motion to descript the explanation and principle of everything in detail.Therefore,in this context,it is important to summarize the unique design language of motion graphics which aim at deliver information,by studying its basic visual and dynamic principle and acquiring the essence of information express motion graphic design、and exploring how motion graphics design communicate information through rich visual effect、stronger presentation、and more logically. |