Influential Factors Model And Route Selection About The Development Of Animation Industry In Harbin City

Since stepping into twenty-first century, the animation industry has always been regarded as a "sunrise industry". Not only unceasingly satisfying the ever-growing material and cultural needs of the people, the development of animation industry, which highly integrated of culture, creativity, technology, talent, also turns into a new growth point that promotes economic development and possesses great potential.Harbin City provides all-round support to animation industry, effectively enhances its development, makes it more competitive, and also makes greater contribution to the economic growth of Harbin City. The development of animation industry in Harbin, however, is still in the initial stage, and there are still many problems terribly delaying the healthy and orderly progress of animation industry, such as, the inadequate industrial chain, the lack of industrial cluster, the poor infrastructure, the ambiguous relevant policy, a very serious brain drain and so on.Therefore, in order to clarify the practical problem of the development of animation industry in Harbin City, analysis its influential factors, and seek for its rational developing tactic from the perspective of solving problems, this thesis, guided by grounded theory, makes a spot check within different crowd including animation professionals, animation students, and animation consumers, collects data through personal interviews, focus group interviews, questionnaires, and carries out sample analysis, data processing and model construction with classical grounded theory approach, striving to root the influential factors of the development of animation industry in Harbin City and to card its developing tactic.With profound cultural advantages and great market potential, it is crucial to analyze the influential factors correctly and figure out its developing tactic for the development of animation industry in Harbin City, which marks a basic task of the development of animation industry. This thesis obtains a large amount of original data by grounded theory, and strives to reflect the relevant personnel's ideas and suggestions truthfully, and to provide a feasible tactic that is beneficial for its development through the collection and analysis on influential factors and the model-building.