On The C-E Translation Of Exhibitions From The Perspective Of Functional Theory

Globalization is becoming more and more a distinctive feature for China's development. Exhibition as a crucial form of business activities plays a greater role in the internationalization development. Under this circumstance, translation researchers tend to put research interest on the translation for exhibition publicity materials.This dissertation chooses publicity materials translation of one Exhibition Company in Beijing as the research subject, and classifies the materials under Newmark's text classification criteria. Then by analyzing the translation action, it expounds the translation purposes and consideration elements when making translation outline. Thus, it proves that the functional theory puts professional exhibition translation into the social and cultural environment, and has guiding significance for translation- exhibition translation.In the process of case analysis, the author chooses some typical appropriate and inappropriate translation examples, analyzes them from the point of view of function theory, and re-translates the inappropriate ones. The four German functionalist theory principles(Skopos rule, Coherence rule, Fidelity rule and Loyalty rule) play a leading role in the process of translation choice; the study tentatively clarify how to determine the correct translation method under the guidance of functional theory.The company mentioned in this dissertation has held numerous sessions of conferences and exhibitions with different themes in various forms relating to nearly all aspects of exhibition, so both the high-quality translation and translation problems of its publicity materials are of objectivity and universality to some degree.