The Study On Government Responsibility Of Animation Industry Development In Fujian Province

As one of the key cultural industries, animation industry, which has both cultural and economic functions, has not only a profound impact on the social culture construction, national culture status and the ideological building of minors,but also become the important pillar strength of the economic restructuring,transformation of the economic development mode,the steady sustainable and healthy economic development,under the background of current weak domestic economic development.This article is the study of the development of animation industry related content,from the perspective of government responsibility.According to The New Public Service Theory and Externality Theory,this article analyze the effect and difficulties that Fujian province has been promoting the development of animation industry,and find out the current problems existing in the government responsibility, using the methods of comparative analysis, literature review, case analysis.The problems mainly manifested as the government excessive intervention on animation industry,the structure imbalance in the introduction and training of animation talents,lackluster in intellectual property protection and the resource agglomeration failed to grow leading enterprises.This article will analyze the reasons for these problems.Finally,on the basis of experience in animation industry development at home and abroad for reference,this article put forward some suggestions about how to improve the government responsibility in the development of animation industry,mainly including enhancing the consciousness of the industry development and using the successful experience for reference;increasing government financial support and focusing on activate market;completing to balance the talent structure and supporting the development of talent policy;creating animation boutique strenuously and protecting the intellectual property rights effectively;perfecting the construction of public platform and guiding the formation of the comic atmosphere.