The Responsibility Of Government In The Development Of Shishi Cultural Tourism Industry

Shishi is a young City standing out from the ancient towns of South Fujian in thetide of reform and opening-up, which has great folk creativity as strong impetus forthe development of market economy. And cultural tourism is a sunrise industry basedon cultural creativity. For Shishi, which is facing comprehensive economic andsocial transformation and upgrading, how about its cultural tourism prospects? Whatrole should the government play in its development? These are the main topics of thispaper.From the aspects of both theory and practice, this paper analyzes the propertiesand characteristics of cultural tourism industry and the corresponding governmentresponsibilities, analyzes the foundation, potential and existing problems of Shishi inits development of cultural tourism, discusses the government responsibility absence,and finally suggests a revitalization of cultural tourism industry from the aspect ofpublic management.Cultural tourism industry usually meets the tourists’ spiritual needs by sourcingcreative culture and offering high quality service. It has a close relationship with thecultural creativity industry, the image of the city and the cooperation betweengovernment and nongovernmental degree. Therefore, special governmentresponsibilities are required in the planning, organization and supervision, etc..Though Shishi has just started developing cultural tourism industry for a shot time, ithas emerged strong vitality. What the government should do is to plan scientifically atthe strategic level, to implement the policies and allocate the public resourcesreasonably, to build a high quality developing environment for city, and ensembletalents with entrepreneurial skills or creativity. So that, it can make the culturaltourism industry, the upgrading garment industry and cultural creative industrycomplement one another, and finally construct a brand-new leading industry colonyof Shishi.