Research On The Impact Of Creative Industry On Industrial Structure Optimization In Fujian

As a new industry, Creative industries are the important industries in the world because of its characters of non-pollution,Low energy consumption and high-added-value. The development of creative industry has become the new growth point of economic development, and has become an important driving force of industrial transformation and upgrading.This paper first discusses the concept and connotation of creative industry, which is based on the production of spiritual and cultural products, as the core of the creative elements of the investment as the core growth means, through the development and application of intellectual property rights, increase employment and create a series of economic activities of wealth. And then analyzes the related theory of creative industry on industrial structure optimization and mechanism, summarizes the economic characteristics of creative industry, namely the duality, high permeability, high added value, increasing returns to scale, externality, long tail effect, expounds the influence mechanism of creative industry industrial structure, including the birth of a new form of industry and integration with other industries, promote the transformation and upgrading of traditional manufacturing industries, the proportion of three industries such as path remodeling. Secondly, based on the analysis of the development status and industrial structure of Fujian Province, the paper empirically analyzes the impact of creative industry development on industrial structure optimization in Fujian province by using input-output method, grey correlation analysis and co integration analysis method. It is believed that the development of creative industry in Fujian province has positive influence on industrial structure optimization. Finally, on the basis of theoretical and empirical analysis, the paper further puts forward the countermeasures and suggestions for the optimization and upgrading of industrial structure through the development of creative industry in Fujian.