Study On The Application Of Constellation Graphic Originality In “Mi Yu” Brand Design

With the development of economy and the improvement of people's life, the towel acts as a traditional single textile commodity has transferred into an important carrier and media which show individual personality characteristics. For indeed imperative adding new elements and personalized brand visual elements of the theme of towel brand design process.This paper studies how a towel brand naming and brand image design. The development status of the towel industry development prospect research, in-depth analysis of the young generation of consumer psychology, the comprehensive analysis of the reasons of foreign towel market best-selling products, according to the actual demand of our country towel market, clear the research direction and goals. This paper consists of three parts, the first part mainly expounds the towel industry background, analysis of the domestic and foreign market research, research object, direction and goals; the research and application of the establishment of the second and the three part mainly meet the emotional needs of young consumers from the perspective of "Mi Yu" brand and constellation graphic creativity in brand design, from the present creative graphics, color and packaging, provide reference for the design of textile products. From the "Mi Yu" brand story, design concept, design position, name origin, to the use of visual elements, innovative thinking, leading the Yong Liang towel talent shows itself.