VI Design And Planning Of Taobao Shops

The network shopping enters the life of modern people quickly in a very short time, and brings the design centre of gravity into the new concept of "human-computer interaction", which not only exists in the forms and the colors like pure visual processing, but also focuses on the perspective of user's feeling and experience. This new category of design has still been built with the centre of "brand". They need to take up the market in the way of building brands, no mater who they are:online malls with independent platforms, or individual online merchants existing on these platforms. The birth of Tmall, for example, shows the success of proprietary online shops through the establishment of "brand", and in the meanwhile, individual online merchants, such as Korea clothing, three little squirrels and so on, occupy their own positions in the large and complex network market through the same way. Nowadays, the design of the visual recognition system of network shops, as a multidimensional art design categories, require a higher lever of the designers.This article sets up the visual image system of the brand of individual network shops from taobao "Tmall" brand as the background, take the example of brand transformation of a network shop "TuTu's Walnut Chest". It carries on the omni-directional custom design from the appearance, service, brand philosophy and so on. The message of the shops and the spirit of enterprises are completely presented to consumers. Market positioning perfectly docks with consumers, thus to improve consumer loyalty.