Huayi Brothers Media Group Profit Model Case Study

With the development of economic globalization and the deepening of China’s reform and opening up,the cultural media industry has shown a strong momentum of development.In 12 th Five-Year,the plan clearly put forward that the cultural industry should be regarded as the pillar industry of the national economy during the period of 12 th Five-Year.Today,with the increasingly fierce international competition,the scale and speed of the development of cultural industry has become an important symbol to measure the comprehensive competitiveness of a country or a region.Huayi Huayi Brothers Media Corp(hereinafter referred to as the Huayi Brothers),as the largest comprehensive private Studio Entertainment group company,has certain representativeness and reference in the industry,the company as the research object,analyzes the advantages and disadvantages of profit model provides a useful reference to the development of other industries in,also to a certain understanding of the cultural media industry profit model.In this paper,Huayi Brothers as the object of analysis,combined with literature analysis and case analysis method to study and analyze its profit model,trying to find out the problems in its profit model and can learn from.Firstly,this paper reviews the origin,definition and classification of profit model.Combined with the elements of profit model,the profit model of Huayi Brothers is analyzed deeply.And Huayi Brothers for financial analysis,Huayi Brothers and the same industry enterprises to compare.At last,the author draws inspiration and puts forward some suggestions for the profit model of Huayi brothers.The possible innovation is: for the analysis of the profit model mainly focus on the Internet,financial and insurance industry,the cultural media industry profit pattern analysis research for targeted case is very rare,this paper through the analysis of the representative case of enterprise of cultural media industry,and strive to provide feasible ideas for the study of cultural media industry profit model.