Research On The Competitiveness Of Cultural Industry In Hebei

In the background of big data era,the cultural industries in various countries are gradually highly integrated with the social economy,making the cultural industry an indisputable sunrise industry.Moreover,in the report of the eighteen major government work of the CPC,the government regards the vigorous development of the cultural industry as one of the goals of building a well-off society in an all-round way.This shows that improving the development level of China's cultural industry has become an important problem to be solved in the process of building a well-off society in an all-round way.Hebei province since ancient times for Hebei earth,has its unique cultural resources and competitive advantage,the progress of the society and the prosperity of the national economy makes Hebei province people began to highlight the high cultural and spiritual needs,for the quality of cultural products have higher requirements.However,compared with other regions in China,the cultural industry in Hebei province does not have strong competitiveness,its development still faces several problems: one is the overall development level is low,the industry contains categories is not complete;two is the industry most of the medium level or just start small businesses,has formed a certain scale of development.The strength is relatively weak;the three is the existing cultural products and services tend to be similar,enterprises do not have the prospective consciousness,lack of creativity and ability.These problems have led to the inferior position of Hebei in the competition of the cultural industry.In this paper,the development level of cultural industry in Hebei province to competitiveness as its form of expression,mainly in the introduction of the current situation of the development of combing the domestic and foreign scholars on the cultural industry and the cultural industry competitiveness of the academic point of view as well as other countries and regions,found that the theory of cultural industry still exist is not a unified concept,research on macro and micro the level of research;practice is the existence of cultural product quality level is uneven,lack of creativity and innovation and other issues;in the related concepts and the application of the theory expounded,on the basis of the connotation of culture industry to construct the conceptual framework,and then combined with Potter diamond model and the results of previous studies that Hebei province culture industry evaluation index system.Then by means of SPSS software using the method of factor analysis of factors affecting the competitiveness of the focus on five key factors,and the five key factors were named,by calculating the weight factor score and summed up the situation of the competitiveness of cultural industry in Hebei province and other regions;the reason from the above analysis of the cultural industry in Hebei province weak competitiveness mainly concentrated in the weak foundation,innovation consciousness and ability is insufficient,the potential market demand has not been fully developed and other issues.Finally,the combination of domestic and foreign advanced experience and the actual situation of Hebei province put forward the introduction and training of creativity,innovation and other high-end talent,create cultural needs,support small and medium-sized enterprises and the chain development,play a synergistic role in the proposal.