Research On The Development Strategy Of Qingtian Stone Carving Culture Tourism

Qingtian stone is one of the four famous stones of China,which has a history of more than six thousand years.After several centuries of heritage and development,the carving techniques,style shaping,artistic conception of Qingtian stone carving,have been raised to the height of culture and the arts.In 2006,Qingtian stone carving was listed in the first batch of national intangible cultural protection by the State Council,and presented repeatedly as a national gift to foreign heads of state.According to incomplete statistics,so far,more than 100 pieces of Qingtian stone carvings have been collected by domestic and foreign National Museums,and more than 1,000 pieces of exquisite stone carvings have been collected by the provincial and municipal museums.After a long period of cultivation and development,Qingtian stone carving has become a major traditional and pillar industry in Qingtian County.On the basis of rapid development in recent years,Qingtian County proposed a strategic objectives to build "Billions of stone carving industry".But with the rapid development of stone carving industry,many problems have also followed and the transformation as well as upgrade of the Qingtian stone carving industry is imminent.The original and straightforward way of development with scarce pyrophyllite resources have become to be the irreconcilable conflict.Upgrade of the industry is the only way to the sustainable development of Qingtian stone carving industry.doing a good job of stone carving cultural articles actively and making it bigger and stronger will bring vitality to the new normal Qingtian stone carving industry.In recent years,Qingtian tourism also developed rapidly.With the increasing demand for tourism,scientific and technological progress and industrial policy support,the integration between tourism and other industries is deepening.ecological environment of Qingtian is good,it is also the famous home to overseas Chinese,and has rich culture of stone carving.therefore,the Qingtian stone carving industry as the basis,the stone culture and tourism integration development,and thus promote the development of stone culture tourism,not only can achieve sustainable development of stone industry,but also conducive to the protection of Qingtian stone non-material cultural heritage.On the other hand,it can also enrich the characteristics of green tourism,to enhance the cultural content of Qingtian tourism,and further promote the development of Qingtian tourism.We first combs some related basic theory researchs on domestic and foreign cultural industries and industrial integrations,and experience economy,and so on.And then introduces the history and current situation of the development of Qingtian stone carving culture,the development status of Qingtian tourism industry and the development of Qingtian stone culture and tourism integration.Secondly analyses the stone cultural industry and tourism integration development strengths weaknesses,opportunities and threats,as well as the development direction of the next few years using the SWOT analysis method.Thirdly,puts forward the development ideas of Qingtian stone culture tourism and the tourism market development and marketing strategy,and then puts forward six kinds of stone carving cultural tourism product development model,and several specific forms of development after comparing with other regions of the stone industry and tourism integration of the development of good cases.And finally puts forward the path selection of Qingtian stone culture tourism development.The main conclusions are as follows:Firstly,qingtian stone carving culture has a long history,and the stone industry has its own features,however in recent years,with the pressure of economic downturn and the chaos of market of stone carving,qingtian stone production has been greatly reduced,which falling more than 50%compared to the peak.Thus,in order to chase the better development of stone industry,it is very necessary to merge the new elements of other industries into it.Specifically,the elements of the tourism is more important.In practical developing,qingtian stone carving culture industry and tourism industry has been a fact,which has been established the first 4A grade stone culture tourist area,and through recent years of marketing promotion,qingtian stone carving culture tourism has a reputation.But the tourism products are still single at present.Secondly,by analyzing the advantages of the development of stone culture tourism industry,there are deep stone culture and cultural brand,overseas Chinese advantage,industrial advantages and location advantages,the main problems of talent,platform problems and tourism infrastructure problems,the main opportunities for industry Policy support,institutional innovation and the advent of high-speed rail,and the threat of major factors,resource factors,brand competition and lack of creativity and innovation.And then propose the culture industry development of industrial layout,functional positioning and leading products for the Qingtian proposed stone according to the relevant planning of the culture industry development.Thirdly,according to development direction of the stone carving culture industry formulated by Qingtian County govemmen,we raise the thought,principles and market development and marketing strategy of Qingtian stone carving culture tourism development.and puts forward the 6 kinds of stone carving culture tourism development mode,including " Stone carving culture industrial park"," Stone carving culture museum","stone culture landscape","stone tourism shopping" pattern is to establish platform need government to lead,guide the active participation of enterprises and tourism enterprises,"stone theme hotel","stone carving art museum" mode can be mainly dominated by the enterprise to develop.Through the analysis of each form of expression,development present situation,proposed the corresponding development Suggestions and concrete forms.Fourthly,from the aspects of environment,market,technology,personnel training,etc.,we think that the government should strengthen the leading role,increase publicity and marketing efforts,give full play to the advantages of hometown,to encourage enterprises to design innovation,attention to senior personnel training.We can promote the development of Qingtian stone carving cultural tourism through these efforts,to create Qingtian stone carving cultural tourism brand,to promote the stone industry and tourism great integration development,so as to promote the transformation and upgrading of Qingtian stone carving industry,toward the"Billions of stone carving" industry times big step forward.