Exploration On The Design Of Visual Image In Dongchang Wharf

The success of the Grand Canal in China,for the canal cultural resources to bring new opportunities for development.The canal city how to use the culture resources? How to build a canal culture brand with its own characteristics? How to shape the new image and urban construction convergence,which have become hot topic around the hot.This article will be based on the canal culture development,with Dongchang terminal as the theme,to explore the cultural image design and shape the problem.Through dongchangfu canal culture as the breakthrough point,and puts forward the subject concept "Dongchang Wharf",depth analysis of the integration of historical and cultural resources and modern design;and put forward the overall design framework and design to follow the basic principles,on the basis of which to determine the design content and artistic expression style;The overall design consists of three parts: the theme of illustrations,image design,overall design and application,coherent with each other and have own priorities;The last is about the design thinking and problems need attention,from the theoretical aspects of my own design,and review the overall design of the problems and shortcomings,and further put forward the direction of future efforts.In each chapter to pay attention to the combination of theory and design practice.At the same time,depth analysis and discussion of the design elements.And on this basis,advances the dongchang pier concrete scheme of image creation and transmission,use media properly.Through the design and shaping of cultural image of Dongchang Wharf,think about integrating the historical resources of canal culture with the modern design.To cultural innovation as the leading theme of the design and image shaping the problem,from the side to understand the canal culture and dongchang wharf in my eyes.