Research On The Design Of Enterprise Culture In Commercial Exhibition Space

Today,commercial space exhibition design is in the rapid growth of the market economy and the change of human needs under the condition of continuously improving the reforms,the seemingly traditional indoor and outdoor architectural planning and planning,meaning however entered a commercial space to bring consumers a sense of belonging are behind the hidden culture.Enterprise culture refers to the enterprise and its internal staff around to carry out business activities required for the interpretation of ideology;from narrow sense,enterprise culture refers to the enterprise and its staff in the management of behavior thought,group consciousness,value concept,long-term training to carry out business activities and the formation of the enterprise,from material culture and spiritual culture,behavior cultural and institutional culture of the four elements.Commercial space exhibition design under the impetus of economic globalization,forcing the designer to form the understanding of enterprise culture by paying close attention to and,together with the basic principles of commercial exhibition design,exhibition design and control analysis of commercial space in the past,present and future,to transfer the true information,showing the feeling of national style and emphasis the concept of environmental design,and to the aesthetic effect of consumers.This paper is to demonstrate the commercial space exhibition design need to enterprise culture theory,show the enterprise culture cannot do without the commercial space exhibition design,thus,the enterprise culture and the commercial space exhibition design is inseparable.It reflects the enterprise culture is the guidance foundation of the commercial space display design,and the commercial space display design also reflects the enterprise culture and the connotation spirit to a certain extent,and the two complement each other and link closely.Leave the corporate culture on commercial space exhibition design,commercial space is no meaning at all,if you leave the commercial space exhibition design on the construction of enterprise culture,enterprise culture is unable to reflect the true feeling and sense of the times,is the theory without practice,talk can ' t become a reality.In conclusion,The main research contents for the commercial space exhibition entrance design,overall layout,design arrangement,light concrete manifestation form of exhibition design,change and neglect the enterprise culture blindly commercial space exhibition design development to traditional phenomenon,enterprise culture as the theoretical support of the commercial space to display art.Combined with the three major elements of enterprise culture,the effective information displayed in commercial space can help consumers to feel more directly the ideas conveyed by their enterprises.