Application Of Regional Cultural Elements In Packaging Design Of Agricultural And Sideline Products In Quanzhou

In recent years,Quanzhou’s economy is booming,and it is firmly ranked first in Fujian’s GDP.The development of its foreign trade and tourism industry is paid more attention by the government,which provides a broader development space for the agricultural and sideline products market.Agricultural and sideline products as a region with the most local food characteristics of the product,its rich regional,regional cultural characteristics and its integration as a craft gift to develop,so that it can develop into one of the business cards of the region.In this paper,Quanzhou regional cultural elements as the media,will be applied to the research of agricultural and sideline products packaging design,try to innovate and refine Quanzhou regional cultural elements,systematically summarize and extract the most representative visual symbol elements for redesign,add new luster and significance for Quanzhou regional cultural elements,and help Quanzhou in the domestic and foreign markets The embodiment of regional and ethnic characteristics of agricultural and sideline products packaging enriches the brand value and cultural connotation of products.This paper studies the application of Quanzhou regional cultural elements in the packaging design of agricultural and sideline products.First,the visual embodiment of Quanzhou regional cultural elements is used in the packaging of agricultural and sideline products,in order to achieve the purpose of seeing things and creating feelings,and avoid the disadvantages of too similar packaging of agricultural and sideline products.At the same time,it brings different aesthetic experience,enhances consumers’ impression of Quanzhou and spreads Quanzhou culture.Second,appropriate Quanzhou regional cultural elements can enhance the overall value of products,shape the brand culture of products,and meet the psychological needs of consumers.Third,through the analysis of application value,promote the integration of Quanzhou regional culture and agricultural and sideline products packaging,mutual benefit.