Research On Operation Of Children's Sports Dance Training Institutions In Linyi City Under The Background Of "Internet+"

With the continuous development of the society,"Internet +" has become a popular "word",which has exerted a profound impact on all walks of life and promoted the development of human life,production and productivity.The competition of educational and training institutions has become increasingly fierce.In order to obtain a broader market space,it is necessary to reform the traditional marketing concepts and create new marketing codes.In the long run,China's education will continue to deepen reforms,and the education market will continue to expand.The education and training industry will have broad expansion space for a long time.Based on the background of "Internet +" Linyi city children's sports dance training institutions operating as the research object,using the literature material method,field survey method,questionnaire method,interview method,mathematical statistics research method and so on.On the background of "Internet +" Linyi children to study the operating situation of the sports dance,analysis of money income and training institution,organization and management,human resource management,marketing promotion,teaching basic situation,"Internet +" ecological strategy to further study the organization of children's sports dance training institutions management,human resource management,marketing promotion,the impact of the four aspects of teaching.The study concluded that the impact of “Internet +” on the operation of children's sports and dance training institutions in Linyi City has broadened the marketing methods of training institutions,optimized the recruitment channels of human resources,changed the communication channels of human resources management,and led the transformation of teaching methods.The direction of the teaching process is more transparent and management is more efficient.Aiming at the operation of Linyi children's sports dance in the context of "Internet +",by analyzing the impact of "Internet +" on various related aspects of the operation of children's sports and dance training institutions,it is found that there is a single product structure in the operation of children's sports dance training institutions in Linyi City.The problem is not targeted,service quality needs to be optimized,operating channels are aging,and sales cannot be effectively expanded and visibility is expanded.And put forward the following points: Linyi City children's sports dance operation strategy: establish a "micro" marketing platform suitable for children's sports dance training institutions service system,make full use of third-party online group purchase platform for brand promotion,and cross-industry with consumer demand as the core Cooperation,optimize marketing content,comprehensively seize time and space contacts,increase brand exposure;design products that meet customer needs,combine online teaching and offline teaching to improve service quality and optimize customer experience.The operators of Linyi City Children's Sports Dance Training Institutions should seize the opportunities brought by the Internet,actively meet the challenges,and make corresponding changes.The new operation mode of "Internet +" should be brought into full play.The existing network technology and traditional operation mode should be combined to innovate,improve service quality and optimize payment experience.Systematic promotion and publicity should be carried out on the Internet through online advertising,"micro" platform and third-party online group purchase platform.Make product marketing strategy,create personalized courses,and provide customized courses and services for students.Explore new marketing methods,make marketing more diversified,to create a first-class children's dance training institutions.